I don't actually like the Followers widget on the sidebar there. I mean, yes, it feels nice every time the number goes up, but it's misleading. Followers do not mean readers. Readers don't mean fans. Fans don't mean friends. And really, I think we all want our blog/Twitter/whatever followers to be one of those last two.
Getting followers is easy. Well, not
easy -- it's a lot of work. But it's mostly within your control: comment on and follow 1,000 blogs, and you will instantly get 100 or more followers. Just like that. Elana Johnson has
some great advice on getting lots of followers, and I agree with every one of her points. But followers do not mean readers.
Turning followers into readers is a bit harder, but still within your control. Just write something people want to read. It takes practice and (again) hard work to figure out topics both you and other people are interested in (hint: it's not you, not at first), but it can be done.
Now I'm not large enough in the public sphere to understand how readers become fans, though I do know how to make friends (
be one). But here's a secret: it's not a progression. The diagram above is far too simple. In reality, it's more like this:
You can have readers who
aren't followers. Friends who never read your blog. Followers who genuinely like you and would help you out, but don't have time to read all your posts. Readers who like your blog and like you, but aren't really a fan of your fiction.
It's a complicated world, but the encouraging bit is this: you don't have to get a lot of followers to be successful. You don't have to follow everyone who follows you. You don't have to chain yourself to that stupid widget.
I admit, things can change when blogging becomes part of your profession. In the comments of Elana's post,
she points out that her editor sees a 1400-follower blog. In fact it's the only measuring tool an editor, or anyone else, has to see how popular a blog is. But Elana uses her blog to make money. If only 100 of those followers buy her books, that's 100 books she wouldn't have sold otherwise.
But most of us aren't there yet. If I got 500 more followers right now, what good would it do me, even if I
could turn them into fans? Not much. Blogging for me is more of a long term investment, so I invest slowly. I use it for
practice, for
networking, and yes I'm looking for fans and friends, but only so I have some folks to celebrate with
when I sell something. I don't need "followers" to do that.