Writing for the Market

A common question writers wrestle with is whether they should write what they love or write what will sell. This is an important question! But before I try to answer it, I need to drop an important truth:

Nobody knows what will sell.

I mean, we all make our guesses (and agents and editors are in a better position to gauge these winds than most of us), but it's not like Rowling sat down and decided that a story about a wizarding school was a gap in the market that would definitely be a hit. Heck, even publishers didn't know—the first Harry Potter book was rejected 12 times!

Trying to write a bestseller is like hitting a moving target with a paper airplane on a breezy day. It can probably be done? But it's easier if you can just throw a thousand airplanes.

I don't know about you, but I don't have that kind of time.

Here's what you can do though:

(1) Know your market. Read books that target the same audience you want to target. Learn what's out there. Try to understand why it works.

(2) Enjoy your market. The number of authors who can find success writing for a genre they don't like are very, very few. Most of us write what we write because we were readers first—because we like our genre!

You don't have to enjoy everything in your target market of course, but the books you don't like are selling for a reason. You may not agree with it, but it will help you immensely to try and understand what your audience sees in them.

(3) Write what you want to read. There are multiple reasons for this. One is because if you don't enjoy it, neither will your readers, but another is because you're gonna be reading this book a lot.

(4) Put yourself in your work. There are no ideas so original that they are unlike anything that has ever come before, but there is no one else in the world with your life, your experience, your voice, or your story. The one thing every breakout hit has in common is novelty, and nobody can write you but you. Use that.

(5) Don't give up. Not everyone is going to be a success, but failure doesn't exist. If something doesn't work, examine why and try again.

Nobody knows what will go viral (and if you do, please explain this to me), but there are elements within your control. You just have to try stuff and see what works. Know your market, take risks, and be yourself. It's the best any of us can do.

Question for you: Is there a novel that you think shouldn't be popular but is? What do you think draws readers to it?

Sample Edits

Finding an editor for your work can be really hard. "How do I know whom to trust? What if they don't understand my work and what I'm trying to do? Do I really want to pay so much money for someone to judge my soul?"

I can't answer that last question for you, but I can help with the rest. Here are a few things to hopefully make the decision of whether to hire me less scary:

Services and rates are clearly listed. You don't have to contact me for a quote or do any guesswork. Just look at my rates, do your own calculations and comparisons, and decide if it's worth the judging of your human soul.

I offer a free sample edit. This is the best way to see whether you click with my work (or I click with yours). I'll edit your first 1,000 words for free, and you can see whether my edit sparks joy (professionally speaking). All you have to do is reach out.

And what if you don't want to reach out just yet? What if you want to know what an edit from me looks like without risking your soul? Well, I got you. Below, you can see what one of my edits looks like: a sample edit on 1,000 words of a novel (used with the author's permission).

First is an example of my Deep Edit service, where I provide developmental editing and line editing in the same package. (Alternatively, you can hire me for just a Developmental Edit [in-depth comments on how you can improve your text at a macro level] or a Line Edit [tracked changes and comments to improve your text at the sentence and paragraph level].)

Here is a quick screenshot of the sample edit, and you can view the entire Deep Edit here.

Second is an example editorial letter, which comes with most of my services. This letter provides an overview of the strengths and weaknesses of your work. My editorial letters are fairly detailed (even on short documents like this sample). If you want fast, cheap, but good feedback, you can even get the editorial letter by itself as one of my services.

Here is a quick screenshot of the sample edit, and you can view the entire editorial letter here.

I hope that providing these samples can help ease your mind as you look for someone to edit your work, whether it's me, someone else, or no one at all. Only you can decide what will best serve you and your goals, and if you think that might be me, e-mail me at adamheine@gmail.com to get started.

Using Dialogue Tags (or "He Said She Said")

A very common issue I come across while editing is overuse of "fancy" dialogue tags like these:

He exclaimed

She cried out

They pleaded

He growled

She retorted

They taunted

These dialogue tags all have one thing in common: they stick out.

Does that make them super bad? Of course not! Used once in a while, these dialogue tags can punctuate an emotional moment very effectively. They become an issue, however, when they are overused.

Usually, the reason they get overused is when writers follow the otherwise excellent advice to avoid repetition. If you say your protagonist has "hair as black as the dark behind the stars," that's pretty cool! But it loses its impact the second time you say it, and by the third and fourth time, many readers will be bored or annoyed.

Fancy dialogue tags are the same. Even if you manage to use a different one with each dialogue (no easy feat), readers will notice—and start to become annoyed—when you use them every single time a character speaks.

So, you don't want to repeat words, but you also don't want to use fancy dialogue tags. What can you do? Fortunately, there's a loophole:

"Said" is invisible.

           ("Replied" and "asked" are mostly invisible too.)

It sounds like magic, but it's true. These tags are so common that most readers learn early on to ignore them. They don't even realize they're doing it! It's the same way we don't notice the repetition of words like "the" or "and." They're utility words that serve their purpose and are quickly ignored.

I mean, yes, the reader will notice it if you tag every single spoken line with "said" (more on that in a future post), but you can get away with far more saids than any other dialogue tag without your reader even batting an eye.

And you can save the fancy tags for the most specialist special moments so they can do their work.

How to Approach Writer's Block

I wrote about writer's block way back in the beforebeforetimes, but wouldn't you know I actually learned new things in the fourteen years since? Not just about writing but also about myself.

In this post, I'm going to talk about some common causes of writer's block and what you can do about it.

But first, let's define terms.

What is writer's block?

Writer's block is when you are trying to write but can't.

Maybe you're staring at a blinking cursor and waiting for words that won't come. Maybe you're writing and deleting the same sentence over and over and over again. Or maybe you're scrolling Instagram or washing dishes or doing something else that, sure, maybe you want to do, but it's not what you're supposed be doing right now.

Writer's block can look like a lot of different things, but it often has common causes. The solutions below might not be easy (if they were, you wouldn't need this post!), but hopefully they can help you trust your process. And trusting yourself is the real way out.

So, what's the reason for your block? I know of three big ones:

1. You don't know what happens next.
2. You're afraid that what you write won't be good enough.
3. There is a legit physical or mental reason you can't write.

Let's take a quick look at each of these.

Reason #1: You don't know what happens next

You might think you do. You might know what happens two or three scenes—or even just two or three paragraphs—from now, but you don't know how to get from here to there. Or maybe you wrote yourself into a corner and you literally don't know where to go from here.

First off, know that this is perfectly normal. We've all heard of authors who sit down to write and the words come flowing out of them, but that's far from typical. (I'm not even sure it exists.) Every writer I know has had to, at some point, stop and figure out what happens next.

SOLUTION: Brainstorm. What this looks like depends on your story and your process, but here are some of the things I do:

• Make a list of whatever ideas pop into my head. I don't judge them. I just add them to the list.
• Outline the next chapter/scene/paragraph.
• Take a long walk or a shower or something similar. Let my mind wander.
• Imagine my story is a D&D game and my characters are the players. What crazy things would my players try next?
• Write down what each character in the scene wants. Sometimes I discover that I don't actually know!

What works one time might not work the next, so try different things and see what sticks.

But what if you do know what happens next? What if you just don't know how to write it?

Reason #2: You're afraid that what you write won't be good enough

Sometimes, you can't think of the right words. Or maybe you can't stop thinking how hard this will be to revise later. Or maybe you're worried that the story isn't what you hoped or is a waste of time to begin with.

Again, these are perfectly normal things to feel. Even the most experienced authors struggle with these feelings (while writing books that later become bestsellers). They'll often tell you the same things.

SOLUTION: Give yourself permission to write garbage. Because there are two important truths to remember here:

1. You cannot be objective about what is good or bad while you're writing it.
2. Anything you write can be made better later. Anything.

Turn off the internet and stare at the page. Make yourself write one word—any single word. Then write one more—just one. Keep going like that until you have a sentence. Then do it again. Don't delete them! You can do that tomorrow!

You might also trick yourself with "temp text"—words that you know won't be in the final draft but that convey enough of the story to move forward. [I like to put mine in square brackets. It tricks my anxiety brain into not editing it, and it's easy to search for later.]

But what if the reason you can't write goes beyond "I don't know what to say" and into "I literally cannot make myself write"?

Reason #3: There is a legit physical or mental reason you can't write

Sometimes writer's block isn't about writing. Sometimes it's caused by a physical need, like you're hungry or tired. Or there might be an emotional need instead. Even if you have no fear of bad words and know exactly what happens next in the story, depression, anxiety, and burnout (among other things) can make it impossible to write.

Whether the block is physical, emotional, or something else, the solution is the same.

SOLUTION: Take care of yourself. Eat a snack. Take a nap. Meditate. Exercise. Listen to your body and give it what it needs. And if your body's needs are ongoing—like, something a simple snack won't fix—take stronger measures:

• Change your writing schedule to a better time for your body or mind.
• Readjust your writing goals to put less pressure on yourself.
• Seek professional help.

That last item is for me, because my fear is far beyond "My words aren't good enough." It often becomes "If my words aren't good enough, then my story won't be good enough, and then I won't be good enough, and then every bad thing I believe about myself will be true."

Of course, I didn't know that until I sought counseling (not for writing, but my writing fears came up). Sometimes, we need help, and that's okay. I still struggle to make myself write, but at least now, I'm more aware of the actual problems I need to address.

Whatever the cause of your writer's block, and whatever emotions you might feel, know that those feelings are normal and okay to have. They don't make you any less of a writer.

If anything, they prove you are one.