What's DRM Good For?

Wednesday's post garnered some very awesome comments, making good points for both sides: paper and e-books. A couple of them got me thinking about DRM, and what makes it bad or good. That's what we're talking about today.

First, a definition. DRM stands for Digital Rights Management. Once upon a time, media was produced as physical objects. You had to have a printing press or a recording studio or a pinball parts factory to copy your favorite book/song/game for your friends. Today, software, music, movies, games, and books exist as strings of 1's and 0's, on machines designed to copy those strings at ridiculous speeds, all connected to each other via networks that send 1's and 0's at the speed of light.

Point is, it's easy to copy stuff, and DRM is the software that makes it harder.

The best argument against DRM is that it can always be cracked. There is no such thing as the perfect security system, so why bother having that system at all? Especially when DRM hurts consumers more than the pirates.

The problem with that argument is that piracy is more about culture--about thought--than it is about the law or the means to enforce it. If digital media had nothing to protect it, it would be hard for even the most law-abiding citizen to justify not copying their library for a friend.

But the second half of the argument is spot on: DRM often makes things more inconvenient for the paying consumer than it does for the illegal pirate. So this is what I think good DRM should look like:

1. When your stuff is lost (computer crashed, dropped the Kindle in the bathtub, someone stole your iPod, etc), you should be able to get it back without a hassle.
2. You should be allowed to use your stuff on whatever device you prefer, even if it's not the same device as the company you bought the media from. So you should be able to read B&N e-books on a Kindle, or listen to iTunes music on that cheap MP3 player you bought years ago. If I paid for it, I don't want to lose money just because they pulled a Borders on me.
3. You should be allowed to use your stuff on a reasonable number of devices. If you own a laptop, iPad, iPod, and desktop computer, you shouldn't have to remember which one is licensed to watch those episodes of House you bought.
4. It should be easy to register/unregister devices so you can use your stuff wherever you happen to be. In other words, you shouldn't have to uninstall MS Word on your old computer before you can activate it on your new one.

The underlying assumption here is that the people who paid for the digital media want to follow the rules. When a customer asks if he can download his music again, or explains that he deleted his old copy of MS Word before deactivating it, he's not trying to pull one over on the company. That'd be like the lamest way to pirate stuff ever!

The real pirates already do everything I listed above, for the low price of hanging around seedy webpages and having to scan for viruses every other day. They're not going to e-mail tech support asking for someone else's legitimate library--they already have what they want from Pirate Bay.

Can it be done? Many DRM schemes already do some or all of the things I've listed. Many don't. Those that don't are hurting paying customers and doing absolutely nothing to pirates (except maybe to convert a few more to piracy). I think we need DRM, but I don't think it has to be so draconic.

What do you think? I'd love to hear your opinion in the comments.