Coming Up with a Book Title

I am preparing, finally, to send Post-Apoc Ninjas to my agent. "Post-Apoc Ninjas" is the title I use for it online, short for Post-Apocalyptic, Dragon-Riding Ninjas (with Mechs!). While that title is perfectly descriptive of what's in the book, it isn't quite the right tone for the novel.

I have another working title for the novel, which is The Con of War. It's meant to be a play on Sun Tzu's The Ancient Art of War, but (a) I don't think it really comes across and (b) it's just not cool enough. The thing is, I usually just go with whatever title comes to me. Turns out that doesn't always work (shocker!).

So instead I came up with a process (super shocker!).

STEP #1: What does a winner look like?
I thought about what the above titles were lacking in, and what I thought a good title should do. I came up with four general categories. Note that these were just my categories. You may have your own (you should probably look at titles you particularly like or something; I was too lazy):

1. Tone and Feel: A measure of how well the title hints at what is to come. For my novel, this meant as many of the following as possible: an Asian feel, ninjas, dragons, mechs, post-apocalyptic setting, con game, and war.
2. Multiple Meanings: A measure of how many ways the title can be interpreted (the more, the better), and the relevance of those interpretations to the novel.
3. Use in the Novel: A measure of whether the title is a phrase from the prose itself and how relevant that phrase is to the novel's theme(s). Is it an important phrase? Repeated? Does it have special meaning, or is it a throwaway term?
4. Overall Coolness: A measure of how cool the title might sound to someone who knows absolutely nothing about the story.

STEP #2: Enter the contestants.
Brainstorm. Just make up titles out of whatever. Scan or all-out read the novel looking for metaphors, themes, and cool turns of phrase. Write them all down. I ended up with twenty entrants (including the two contenders above). It helped that I was reading through the novel for a final revision and writing down anything that sounded remotely title-worthy.

STEP #3: Battle Royale. Fight!
Stick them in a table (or an Excel sheet, or Post-Its, whatever floats you) and judge them. Come up with a scale for your categories (I rated all categories from 1 to 3, because I don't need or like a lot of granularity).  Try to be objective. Try to judge them without comparing one to another. Hire someone to clean up the blood and teeth afterwards.

STEP #4: Semi-Finals.
Now that all of your contestants have been judged, determine your criteria for moving on. It might be an objective look at the totals across categories. Maybe you require that one of the categories have a certain score. Maybe you give a special pass to ones you like. Copy only the winners of the Battle Royale to a new place, so you can see them against each other, without the losers cluttering them up.

My criteria was at least 8 out of a possible 12 across the categories (although a couple of 7's passed because I liked how they were used in the novel). It cut the field down from 20 to 12, which wasn't much, but when I sorted them by total, I realized that the only ones I really liked were the ones that achieved 9 and up. These three titles became my Semi-Final winners.

STEP #5: Championship.
The next thing I did kinda surprised me. Instead of choosing a winner from among the three (although I did have a favorite at this point). I looked at all three and tried to make them better.

In my case, I realized most of them were a little shy of the Tone and Feel I wanted. I clarified to myself what that feel was (mostly kung-fu), looked up a bunch of related titles (mostly kung-fu movies), and figured out what made those titles sound like they were related (basically became a human kung-fu movie title generator: Way of the Master's Deadly Dragon Fist!).

It was pretty fun.

STEP #6 (Optional): Poll Your Audience.
Because I'm nothing if not shameless (and also I think by this point most of you want to know what my finalists were). Yes, I am serious. No, I won't necessarily use the most-voted as the title. Yes, you may vote whether or not you've read the novel. (If you're reading this from e-mail or a feed reader, you'll have to click through to see the poll):

Feel free to expand upon your vote, say how stupid these are, or even suggest other titles in the comments.